First listed on: 26 September 2022

Digital Marketing Producer


  • Values-driven Organisation
  • Excellent Employee Benefits
  • Flexible Working Arrangements
About the Asylum Seeker Resource Centre 
Founded in 2001, the Asylum Seeker Resource Centre (ASRC) is Australia’s largest human rights organisation providing support to people seeking asylum. We are an independent not-for-profit organisation whose programs support and empower people seeking asylum to maximise their own physical, mental and social well being. We champion the rights of people seeking asylum and mobilise a community of compassion to create lasting social and policy change. 
We are a value-driven organisation that strives to be part of a change movement that supports people seeking asylum by providing critical services such as assistance with accommodation, food provisions, casework and legal services. 
The ASRC movement is proudly supported by a community of committed volunteers and supporters who embrace the organisation’s vision that people seeking asylum can live safely, sustainably, independently and equally.
Our Values 
The human rights of people seeking asylum and refugees are at the foundation of all we do and the workforce makes it happen, doing the work to bring the vision and purpose to life. 
Our organisational values are:
  • Welcoming
  • Authentic
  • Courageous
  • Collaborative 
About The Role 
The Digital Marketing Producer will be responsible for developing a range of strategic and tactical digital marketing and organic social media activities including: 
  • Donor acquisition campaigns across fundraising and marketing projects
  • Supporting donor retention campaigns  
  • Lead generation campaigns 
  • Awareness campaigns and ongoing organic content
The Digital Marketing Producer is responsible for developing innovative paid digital media campaigns (social and google search) that change the conversation around refugees and people seeking asylum and inspire people to take action (financial and non-financial) while highlighting the voices of people with lived experience of seeking asylum.
In addition, this role is responsible for the development of online advertising and campaign management from planning, execution, optimisation and reporting. To achieve this, the Digital Marketing Producer will work in close collaboration with the Website Coordinator and liaise with external agencies for specific projects. 

This role is also in charge of coordinating the organic social media activity of the ASRC’s owned social media accounts (shared responsibility for Facebook and Twitter with other stakeholders), including community moderation. To achieve this, you will work closely with the Marketing and Social Media Officer and volunteers. 

The role is critical in supporting the Fundraising and Marketing stream to effectively tell the story of the ASRC whilst building deeper engagement with the community through meaningful and measured conversations. 

You will be an expert in measuring and testing integrated digital campaigns to deliver optimum results. Fundraising campaigns will be structured across the year with the goal of continually diversifying and testing various channels and messages.
About You  
In addition to your qualification in tertiary qualifications in Marketing, Communications or similar relevant experience working in digital marketing, the successful candidate will also possess the following attributes, skills and experience
  • Extensive, demonstrated experience in digital/online marketing or fundraising
  • Demonstrated expertise in running successful digital campaigns 
  • Proven knowledge of Google Analytics tracking and reporting (Goals, eCommerce, Events, Campaigns)
  • Proven knowledge of Google suite platforms: Google Ads, Google Tag Manager, Google Console, Data Studio 
  • Knowledge of Facebook Ads Manager with experience in cost-per-conversion and lead generation campaigns
  • Demonstrated experience in SEO including website auditing, keyword planning and understanding of SEO best practices
  • Proven knowledge of marketing automation and customer journey mapping
  • Excellent understanding of digital storytelling techniques 
  • Proven experience in copywriting 
  • Excellent organisational and planning skills 
  • Excellent communication skills including the ability to work with a range of culturally diverse stakeholders
  • Proven experience liaising with multiple internal stakeholders (explaining things clearly and following up)
  • Ability to brief/feedback and coordinate technical/ digital development agencies
Lived experience of seeking asylum in Australia is highly desirable. Knowledge of policy and issues impacting on people seeking asylum in Australia as well as previous experience working within a not-for-profit environment, would also be advantageous.
Employee Benefits  
Joining the ASRC means being a part of the largest human rights organisation in Australia, supporting refugees and people seeking asylum. We recognise and appreciate our incredible staff for their contribution, dedication and passion to support and empower people seeking asylum by providing the following conditions above the relevant modern award:
  • Flexible Working Arrangements, including the ability to work remotely
  • Annual Leave Loading of 17.5%
  • Additional discretionary leave provisions including:
    • Bonus Paid Leave over the December-January Holiday Season
    • Paid Pandemic Leave
    • Leave due to Cultural or Religiously Significant Events
    • Aboriginal or Torres Strait Islander Leave
    • Leave for Staff Seeking Asylum
    • Gender Affirmation Leave
  • Free onsite car and bicycle parking
  • Salary packaging (up to $15,900 per year tax free)
  • Entertainment Packaging (up to $2,650 per year tax free)
  • Discounts via HR systems provider at grocery and retail outlets
  • Close proximity to public transport (100 metres from Footscray station and buses)
Position Description 
Please find the Position Description here to address the Selection Criteria: 
Application Process 

Only applications that include a CV and cover letter addressing the Selection Criteria, will be considered.
Applications close 11:59pm Wednesday, 05th October 2022 
All offers of employment are subject to a satisfactory Criminal History Check, proof of COVID-19 vaccination status and provision of a valid Working with Children Check prior to commencement.

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